7TH ANNUAL RUN CAMPAIGN

The Climb of Hope Run is a rock ’n’ roll-themed run for cancer research. To bring in the necessary donations, it needed a visually exciting image to generate the same level of energy that runners bring on race day.

We held a photo shoot using models in rocker-themed costumes and added oversized running shoes and racing bibs to push the aesthetic over the top. To cap off the concept, we chose lines from classic rock songs that fit perfectly with our image. These runners are all revved up and ready to go!