BRANDING & WEBSITE DESIGN
A group of men in Edmonton wanted to do more for their community. They saw the success of 100 Men groups in other Canadian cities and wanted to replicate it here. I developed an identity to create a positive reputation in the community and a website to invite other like-minded men to join the cause.
The identity had to align with other 100 Men groups while setting itself apart. The wordmark is clean and balanced, and the icon uses a colour palette that’s friendly yet professional. The website educates visitors about the organization, including what prospective members need to know about joining and what current members need to know about upcoming meetings.
See my work at www.100menyeg.ca